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Today's Key Question:
A life insurance industry executive reports that consumers have become more interested in term and whole life insurance. This is due to concerns about market volatility. See the article below from Think Advisor.
Has your preference for life insurance products changed, due to the pandemic?
"You should have a COVID-19 plan at work in case you get sick"
The last thing you want to be thinking about if you get sick is who is going to finish that massive project you’re working on."
From Fast Company:
* The truth is, if you do get sick, you will certainly won’t be able to go to the office, and you might be sick enough that you will be unable to work for several weeks. That means that you need to have a COVID-19 plan that ensures continuity of work. It is hard enough to be out of work for a week when you know about it in advance. It is even more difficult to prepare for an absence that may come suddenly. The last thing you should have to think about when you’re feeling terrible is who is going to take on your assignments.
"Keeping it private: How brands nurture micro-communities"
From Vogue Business:
* Social media is like an overcrowded bar where there’s nowhere to sit. The result is people are enjoying it less — and that’s a problem for marketers, according to Sucharita Kodali, vice president and principal analyst for retail at Forrester. The solution for an increasing number of fashion marketing teams is to think small and explore the potential of private groups and micro-communities in social media. Quality, not quantity, is the new philosophy. Brands that have explored the potential of mobile messaging include Coach, Urban Outfitters, Beautycon, APL, Supergoop and Tarte Cosmetics, as well as high-profile individuals such as supermodel Naomi Campbell.
"The Dawn of a New Active-Equity Era"
* Is the market environment turning favorable for active equity managers? It seems a strange question to ask in the midst of a pandemic and heightened market volatility, but history tells us that it is during just such turbulent times that active managers excel. There is accumulating evidence that market conditions are growing more attractive for showcasing stock-picking skills.
"5 Things a Top Life Executive Is Seeing Now, Through the COVID-19 Haze'
From Think Advisor:
* For life insurers, Berman said, the idea that interest rates might stay very low for a long time has put pressure on life insurance product prices, and especially on prices for products that support guarantees that will last for a long time.
For consumers, the COVID-19 crisis has increased consumers’ interest in term life, and other simple, inexpensive products that can provide a great deal of protection, Berman said. Market volatility, meanwhile, has increased consumers’ interest in products shielded from market fluctuations, such as whole life, and decreased in interest in products linked to the stock market, Berman said.
Here's a short video from Steve on how you can purchase insurance in these changing times....Watch Here