WHO’S IN YOUR WORLD?
Every person who buys life insurance makes a key decision: who is in my world? Who do I care about? Who is dependent on me? To whom do I want to leave a legacy?
Deep thinking, yes. But that’s the nature of the product: it pays people when you die.
So who should those people be?
If you have a spouse and children, they typically become the beneficiaries. If you have a business, your partners can get the money. With your estate, it could be your favorite charities.
Life insurance planning recognizes that we form strong bonds with other people. We build families, and businesses; join affinity groups, and fraternal organizations. Get active with religious, political, and communal organizations.
We bring people into our lives about whom we care deeply. They get to rely on us, and we on them. These relationships become so important, that we want them to endure even after we pass on – at least in spirit.
So we ensure that the spirit of our life together does endure, with a life insurance policy. They can continue our good work together; keep alive what our relationship was all about.
With money to keep things going, the good memories can live on.