Category: The Conscious Consumer
Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.
Celebrities often receive criticism for their fantastic lifestyles and enormous egos. However, one plus side of celebrity status is that they can draw attention to issues and problems facing the rest of society. Here is an example: In 1991, basketball superstar…
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In case you missed them, here are some ads that are being used to promote Obamacare in Colorado. (1) “Let’s get physical. OMG, he’s hot! Let’s hope he’s as easy to get as this birth control. My health insurance covers…
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Life insurance is frequently used for legacy planning. At the time of your death, a significant sum of money is made available for the beneficiary to carry on your legacy. What, exactly, does that job entail? We can start with…
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How would my life be different, if I chose three things to do perfectly? First of all, I would like to smile perfectly. A smile is many, many things. It is an expression of a good feeling. It is also an…
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Assignment: One of the best ways to learn is to use stories, anecdotes, or inspirational quotes. The activity for this lesson is to write down five of your favorite stories, anecdotes or quotes. Include a short paragraph explaining how your…
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Asssignment:Strive to experience real peace for 24 hours. This means no talking and no entertainment, like television, radio and movies. If possible, relax and spend the day in complete solitude with little communication. Limit your activities to thinking, reading (an…
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In his international best seller “You Were Born Rich” success guru Bob Proctor makes the following point: “Now one of the principal reasons for wanting the amount of money you desire is to provide for your family, and not just…
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The purchase of life insurance seems to contradict human nature. Why would people buy a product which serves the interests only of others and not themselves, and does so when they die? Certainly, life insurance can have a living benefit…
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The field of positive psychology can lend us insight into the experience people have shopping for life insurance. This is especially true when they have a medical condition or other underwriting challenge. Why is it that some people become disheartened…
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How would you plan the perfect vacation? Would you simply listen to a radio show on travel, and then go where the host recommends? Perhaps you would read an article in a leisure magazine on great resorts, and then visit…
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