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Category: The Conscious Consumer

Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.

LIFE INSURANCE IS BOUGHT, NOT SOLD

When I first started selling life insurance with a career company, my instructors claimed repeatedly that life insurance was sold, not bought. Their rationale was this: People do not like talking about death; They therefore do not like talking about…
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A SIMPLE WAY TO AVOID A FAMILY FEUD

You know you have had a good day as a life insurance salesman, if you have helped your client solve a messy problem with a simple solution 🙂 My client Mike was the founder and owner of a very successful…
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WHAT I DO AND HOW I CAN HELP

Do you want to know what sets me apart from other businesses? I am dedicated to putting my clients’ best interests first and making the life insurance process streamlined and clear. My passion is to ensure that my clients have…
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SURPRISE! YOUR TERM INSURANCE RATE IS RENEWING AT AN ASTRONOMICAL PRICE!

There’s a good chance that when you first purchased your term insurance policy, you were focused on finding low-cost coverage. You were just starting a family, buying a house, building a business, and stretching your money thin due to other…
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A PURCHASE THAT MAKES BOTH FINANCIAL AND SPIRITUAL SENSE

Sometimes you find out the coolest things about your clients 🙂. Marv (not his real name) was an executive who had purchased a substantial life insurance policy for the benefit of his wife and young children. We had done a financial needs…
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Should I Buy Life Insurance For My Cat?

Estate planning for pets is a big field now. The majority of American homes have one. Attorney Rachel Hirschfeld points out that pets are property, so their care becomes an issue if the owner predeceases them. This is especially true…
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DO YOU REALLY UNDERSTAND YOUR FINANCIAL ADVISOR?

I’ve recently been featured as guest contributor in Advisors Magazine.  You can read the article here.
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TAKING A KNEE – FOR THE FREE MARKET

The hot controversy over NFL players taking a knee during the national anthem, has an angle that has been under- played, but which is nonetheless crucial. It deals with the corporate responsibility – or lack thereof – of the league.…
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WHAT I DON’T WANT WITH MY MEDICAL INSURANCE

I’ll tell you what I don’t want when it comes to medical insurance: I don’t want the federal government taking over the entire marketplace just to make sure a small percentage of the population has coverage. The vast majority of…
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HOW TO GET LIFE INSURANCE AND PROTECT YOUR MORTGAGE

How to get life insurance and protect your mortgage is something that should be taught in every high school across the country. Why? Because home ownership is still a major theme of the American dream. And people typically cannot finalize…
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