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Category: The Conscious Consumer

Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.

Coaches: the new generation of financial advisers

For years, I have had the good fortunate of getting referrals from financial advisers. Bankers, attorneys, and accountants have provided me with a steady steam of introductions to their clients. I have been honored to be the “resident life insurance…
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The Five “No’s” of employer-sponsored life insurance

Life insurance is frequently sponsored by employers as a group benefit for their workforce. Is it a nice add-on perk? Yes. Is it a cheap way to get some coverage? Yes. Is it the way most people should purchase the…
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Five ways to save money on your life insurance

People often think of life insurance as purely a “cost:” you pay a premium and your beneficiary gets a benefit. But there are ways to get much more bang for your buck. Here are a few: Reshop your coverage due…
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Why Life Insurance is the Rock of Your Portfolio

People have all kinds of insurance in their financial portfolio: life, medical, disability, liability, home, auto, business… But life insurance is the foundation of the entire structure. There are very sound reasons for this: A claim is guaranteed. Each one…
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When should you look at your life insurance policy?

It’s a good question, for both consumers and their financial advisers. Many people simply buy a policy, stick the certificate in a drawer, and forget about it. The trouble is, there are SO MANY reasons why that coverage should be…
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Term insurance is not always the right choice

Financial advisors should never have a bias, right? Their recomendations must always be based on their client’s needs and goals, right? Right! But sometimes advisors do have a bias towards a certain product, company or strategy. Maybe they have a…
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COVID-19 Is Motivating Americans to Get a Will – Especially After Contracting COVID-19

This report from Gerry W. Beyer is not surprising. The COVID pandemic has motivated people to get their estates in order. This is especially true among younger people, who too often neglect to get a will. Good news! In my…
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Who merits great wealth?

Gerry W. Beyer of the Wills, Trusts, and Estates Prof Blog, just published the results of a survey of wealthy people. You know what they are worrried about? Not spoiling their kids with their inheritance. They will actually set condtions…
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How to avoid visualization mistakes when buying life insurance

Fitness and growth guru Matt Furey offers sage advice on Visualization. He teaches us how to avoid the five most commons mistakes. I especially like this one: Mistake #4 – Ignoring where you are. When they buy life insurance, many…
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The power of being impulsive

Josh Larson at Bushido has a keen insight into the plus side of being impulsive. In his blog post, he talks about impulsively taking on the challenges that you instinctively shy away from. That helps you develop grit. With more…
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