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Category: The Conscious Consumer

Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.

Pay the Love Forward

The phrase, “Pay It Forward” is popular today. It captures the spirit of “one good turn deserves another.” In case you were curious about its introduction into modern parlance, here is a little background: “Paying it forward is a third-party…
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Life Insurance and Breast Cancer

Breast cancer can certainly affect mortality, and is therefore a focus of concern for underwriters. Here are some sobering figures from the American Cancer Society that show why: “In 2013, an estimated 232,340 new cases of invasive breast cancer were…
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Life Insurance and Prostate Cancer

I can help them purchase life insurance. They need the direction of a broker who specializes in these cases, and who can help them get approved at the rate quoted. About the prostate I have found that many of my…
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Why You MUST Change Your Life Insurance Beneficiary When Getting Divorced

Certified Divorce Financial Analyst™, Michelle Ash has a must-read article about financial issues after divorce in womensdivorce.com. Here’s an overview: The divorce is finally over, the decisions have been made, and now life proceeds anew for the client. But it’s…
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