It’s not the product – it’s the strategy

“Whole life insurance is a waste of your money.”
“Whole life insurance gives you the best value.”
“Buy term and invest the rest.”
“Term is a waste of money.”
“Indexed universal life is the best deal out there.”
“Guaranteed universal life is the best deal out there.”

How often have you heard financial advisers make these statements? And other so-called “experts?” It’s no wonder consumers are confused and frustrated. And it’s no wonder so many families and businesses are under-insured.

What is the problem with all these recommendations? They are about products, not strategies. They put the cart before the horse. You can’t build a life insurance portfolio around products. First you need to formulate a strategy for your coverage. Determine how much you need. For how long. Your budget. Your risk tolerance. And all the other factors that figure into smart life insurance planning.

Then it will become clear which product would be appropriate. And you will be very comfortable and confident purchasing it.