TRANSFORM SMALL DONORS INTO MAJOR DONORS
Your not-for-profit organization is making a profound difference in the lives of those served. You are busy, your staff is busy, your staff is busy, and it’s time to put the pedal to the floor and launch a Major Gifts campaign.
The organization has a strong fan base, and there are those who would like to really leave a legacy. But not everyone may be in a position to part with legacy-level dollars…
…while they are alive.
The answer: Life insurance.
Here’s how it works: A person can make a small or medium-sized donation to the charity of their choice. That charity uses those funds to purchase a life insurance policy on that donor, with the charity as the beneficiary. (The charity also creates a budget line item for the premiums in case the donations to cover the premium stop coming for whatever reason.) Upon the eventual passing of the donor, the benefit that the charity receives will be many times the sum donated over the years.
If it’s so straightforward, why aren’t I hearing about this all over the place? I hear you ask.
Certain institutions do this all the time, notably charities that promote medical research, United Way, and Jewish Federations. It’s also a common practice in estate planning. The word is spreading.
Life insurance is, plainly put, an underutilized way to help people leave a legacy.
A cautionary note: It is better for the not-for-profit to own the policy so that after years of paying premiums, the beneficiary doesn’t get changed by the policy owner. Make sure to run it past a lawyer because it has to be done in a certain way, to the benefit of everyone.
So help someone to hit the Good Deed button, they can make a difference in the lives of the people who will benefit from your organization!
To learn more, contact us today. Visit our website, read our blog, connect with me on LinkedIn, download our free ebook, or request a policy audit today.
We thank Jaime Campbell for her co-authoriship of this blog. Jaime is a CPA, CGMA (Chartered Global Management Accountant), MBA, and co-owner and CFO of Tier One Services, LLC. Jaime’s passion is to combine her analytical, proud-to-be-a-geek mind with her creative, musical side to deliver accounting information in such a way that clients see their business future in a whole new light. She enjoys creating and nurturing fulfilling relationships with clients that help them achieve their dreams. You can reach Jaime at (704) 837-0185 or firstname.lastname@example.org.