Champions Cross Big Emotional Hurdles When Purchasing Their Life Insurance
“Champions are driven by emotional motivators” (1)
What is it that keeps champion performers going when the going gets tough? Mental toughness expert Steve Siebold teaches that the key is emotional motivators.
World class leaders know the secret to motivating themselves and others is discovering what they will fight for when the going gets tough. The great ones move from logic-based motivators to emotion-based motivators. They know the key to finding the true power of the individual lies in the deep recesses of the psyche.
Siebold goes on to describe how the world class is motivated intrinsically, by their dreams, desires, and passions. Developing a world-class vision is the secret to world-class motivation. When the pain hits, and things get rough, it is this mental clarity that kicks in and reminds them of why they are in the fight in the first place.
As I see it, this vision is at the core of their life insurance purchase. They want from the bottom of their heart for their family to have the best of everything; for their businesses to thrive and prosper; and for their estate to endow numerous just causes. This is why they will endure the tedium, intrusiveness, and expense of the purchase.
They will cooperate with every step of underwriting, which is probably the most thorough and comprehensive vetting process in the market today for a financial product. They will pay big dollars for their attorneys, accountants, and other advisers to arrange creative financing for the hefty premium. If need be, they will rebalance their portfolio to get the most value from their policy. And they will do this all with the full understanding that they will not personally reap one dime from the death benefit, because it will be paid out when they pass away.
You can bet that champions have to cross numerous emotional hurdles to make this entire ordeal worth their while. Each one could probably think of dozens of “better” uses of their time and money. Nonetheless, they persevere and get it done – and done right – because their vision of life stretches far beyond themselves. They know that one of the best ways to fund that vision into the future is with a life insurance policy.
(1) Steve Siebold, “177 Mental Toughness Secrets of the World Class,” London House, pp 27-28 http://www.amazon.com/Mental-Toughness-Secrets-World-Class/dp/097550035X