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The Power of the Penny

by Angie Carlson |

Actual conversation today at grocery store:
Lady: “Why are you looking at the expensive eggs?” (I was in organic section.)
Me: “I’m not.”
Lady: “Explain that to me.”
Me: “Sure. You are holding 18 eggs for $6.99.”
Lady: “Correct.”
Me: “I am holding 12 eggs for $3.49. I’m going to grab another 12 eggs at $3.49 so my total for 24 eggs is $6.98.”
Lady: “So you are getting 6 more eggs and saving one cent.”
Me: “Correct.”
Lady gently puts down 18 pack of eggs and buys the remaining 2 12-packs of eggs at $3.49 each.
She is on a fixed income and was excited to find a way to stretch her budget further. She gained 2 meals (eats 3 eggs a day).
Two morals of the story:

  1. Don’t assume what has been cheaper continues to be.
  2. I don’t want to live like this in retirement.

Many feel they can’t go for what they want in life because of money – regardless of income. I provide personalized financial coaching sessions that relieve financial concerns and address root causes of money issues. My clients receive the tools and confidence to reach their long-term financial goals. If you desire this takeaway, I’d love for you to introduce yourself to me here: https://calendly.com/carlsonfinancialcoaching/15min

Angie Carlson – Carlson Financial Coaching

Carlson Financial Coaching exists to help those going through life altering events – including a life ending diagnosis and/or the loss of a loved one – manage their finances during that transition.