The Seven Virtues of Life Insurance: #2 – Love

Life insurance is much more than a legal contract that provides an attractive financial benefit for your heirs. It is actually a tool that enables those beneficiaries to live virtuously.

All told, I see seven of these virtues. One is love.

What is love? Poets and philosophers have addressed this question forever. Let’s make it simple for ourselves. We know that love has to do with:

Focusing on another person;

Wanting to express your deepest feelings for that person;

And giving to that other person, without any thought of reciprocation.

Throughout the ages, people have expressed thier love in a multitude of ways, from simply being there for them, to buying extravagant gifts. In the financial world, you know what product fits the bill nicely? Life insurance.

Life insurance:

Is for the sole of benefit of your family;

Expresses your deep love and caring for them;

And, of course, since it is “gift from the grave,” has nothing to do with them giving back to you …

… except by treasuring and honoring your legacy as a loving and caring spouse and parent.

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