To tell you the truth, I don't think so. This is because I have never considered the Super Bowl to be the form of “family entertainment” people have wanted it to be.
Football is brutal. I played it all the time as a kid, including in a town league. But you don't have to play it, to appreciate the level of violence that takes place on the field. To me, it's kind of a war game made into a sport. There are offensive maneuvers, defensive maneuvers, special teams (special forces). Defeating the opposition through the smart use of physical violence is the name of the game.
I actually enjoyed playing it, and enjoy watching it. But let's not pretend it's wholesome. It certainly can't be considered family entertainment. It's really “testosterone entertainment.” And so you have the sexy cheerleaders cheering on their gridiron warriors. And you have the rowdy fans cheering on their hometown heroes.
It's definitely a culture that promotes machismo. And everybody knows that sexualized entertainment is part and parcel of that package. The violent nature of football meshes with sexualized performances in one big package of testosterone-influenced spectator entertainment.
That is why you are going to get sexualized entertainment in a game that celebrates the teams that have made the best use of that violence for winning. The Super Bowl is still among the top media events of the year, and the producers of that spectacle are going to give their gigantic audience the whole package. That includes sexy dancing.
This may not be for everybody, and that's fine. You simply don't have to watch it. But don't try to pretend it’s something it's not.