News. Insights. Analysis. Inspiration.
Today's Key Question:
Have you ever wondered why people buy life insurance?
The short video below from Life Happens will tell you.
"The Community Impact of Shopping Small”
With the COVID-19 pandemic radically changing the way small businesses operate, community support is more important than it’s ever been."
* When customers purchase a bouquet from Flowers for Dreams, the money they spend boomerangs back to surrounding communities. The floral business, which is headquartered in Chicago, Illinois and has locations in Milwaukee, Wisconsin and Detroit, Michigan, buys its flowers from area farms, employs local staff to arrange the bouquets, pays local drivers to deliver the flowers by hand, and donates a portion of the profits from each bouquet to a local charity. “All aspects of our supply chain are local, from our sourcing to who we give our money to at the end of the day,” says Steven Dyme, who is co-founder and CEO. It's just a part of who they are.
Like many community-oriented businesses, the pandemic has brought disruptive challenges for Flowers for Dreams, which relies on events and weddings for about half of its business. With in-person gatherings on hold, the enterprise has had to rely on the support of its day-to-day customers, who have been remarkable, according to Dyme. “It was pretty incredible how much our core group banded together and said, ‘We’ll do whatever is needed to keep you guys in business on the other side of this,’” he says.
"How to Craft An Elevator Pitch That Gives People Chills in Under 20 Seconds"
* You may be surprised to find out that there is a way you can craft your elevator pitch to not only create greater interest in your product or service, but actually give people chills in under twenty seconds.
"First look: Kanye West’s new website turns shopping into art"
“We were trying to make the internet a more humane place,” explains Nick Knight, West’s creative partner on designing the website, in an interview with Fast Company. “We’ve gotten used to the internet being a flat, two-dimensional place. But the internet is also this amazing tool that connects everybody in the world: What if we could use it to get to know the people we are looking at on the screen?”
"Life Insurance: Who Needs it?
* No one really wants to think about life insurance. But if someone depends on you financially, it’s a topic you can’t avoid. In the event of a tragedy, life insurance proceeds can:
Here's a short video from Steve on how you can purchase insurance in these changing times....Watch Here