Category: The Conscious Consumer
Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.
Here is an insight from world-renowned Mental Toughness expert Steve Siebold into future orientation: (1) “Champions look toward the future. Pros habitually focus on the present while creating their ultimate vision for, and landscape of, the future. This future orientation…
Read More
These days, two of the biggest targets of social criticism are financial institutions and religious institutions. People are quick to blame “corporate greed” for the sorry plight of the “little guy”. They demand the government takeover of banks and insurance…
Read More
Life insurance is unlike any other product you will buy. The reason is simple: the value is received when you pass away. We buy virtually everything else for use now. Life insurance is not used now, but it does provide…
Read More
If a life insurance broker said to you, “You had better buy this now, because you could die tomorrow!”, odds are you’d cross him off as a pushy product peddler, and move on. Even though he may be technically correct…
Read More
Would you take out a life insurance policy with a benefit so large, that your spouse and children would have more money than they had ever dreamed possible? Many of us would say emphatically, “No!” Our thinking would be like…
Read More
Life insurance is one of those products about which nobody is neutral. People either think it is virtually a life-saver, or they want nothing to do with it. Why is that? I think the answer is simple: it is a…
Read More
You are a U.S. Navy SEAL; a certified combat warrior. You are trained, equipped, and ready to roll. It is the evening before a mission. What can your commanding officer say to help you get psyched? Here is what Lt.…
Read More
For many of us, the event of death is associated with suffering. Our elder family members often meet their demise after a prolonged illness that is marked by pain and misery. Sometimes, tragic accidents occur that result in horrible, terminal…
Read More
Do wealthy people have an easier time facing their mortality than poor people? One would think so: the more you have, the more you want to protect from the vicissitudes of life such as accidents, illnesses, death and crime. The…
Read More
I can help them purchase life insurance. They need the direction of a broker who specializes in these cases. The fact of the matter is that most people are insurable, and at a reasonable rate. The key is working with…
Read More